Aggregators bring reach — and take commission and your customer relationship with it. Fomioo helps you build your own direct channel for the regulars who already love your food.
Aggregators can be a useful source of discovery, but they sit between you and your customer and take a cut of every order. For a home kitchen serving regulars, owning the relationship — and the margin — usually matters more. The two aren’t mutually exclusive; many kitchens do both.
| Fomioo | Swiggy / Zomato | |
|---|---|---|
| Commission per order | None on your own channel | A significant cut |
| Customer relationship | Yours — names, history, preferences | Owned by the platform |
| Subscriptions / daily tiffins | Built for recurring orders | Geared to one-off delivery |
| Branding | Your own menu and themes | A listing among many |
| Discovery | You bring your regulars | Platform marketplace reach |
| Cost | Free to start | Commission + fees |
Aggregators help when you want marketplace discovery and don’t mind the commission for new, one-off customers.
Fomioo wins for your regulars and daily subscribers, where commission-free repeat orders and owning the relationship add up fast.
Free to start. Set up your first menu in under 10 minutes.